SEO & search visibility built for more than just clicks

I help ambitious brands turn search into a growth engine—blending technical SEO, structured data, and content strategies that still drive clicks, leads, and long‑term visibility in a rapidly evolving AI‑powered landscape.

Always strategic, in plain English, and with results you can actually measure.

A workspace with a laptop, an open notebook with a pen, a ceramic mug, a small jar with flowers, and a tray with a glass teapot and a black container on a wooden table, with a large window in the background.
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Strategist. Storyteller. Systems nerd.

Hi, I’m Dawn. I bring 7+ years of experience helping SaaS, B2B, and creative brands show up—strategically. I blend technical SEO, structured content, and AI-smart visibility tactics to turn messy blogs and confusing traffic into long-term growth.

Think of me as your visibility architect: part strategist, part translator, all-in on what actually works in today’s search landscape.

What I can help you with

  • Technical SEO

    Despite what you may have heard through the grapevine, being technically sound still matters. I ensure your site is healthy and technically discoverable.

  • Optimize content for all search

    Why rebuild the wheel when you already have a bank of content? I leverage the assets you’ve already invested in and optimize them to perform in AI and traditional search engines.

  • Local SEO

    From on-page optimization to Google Business profile enhancement and search reputation management, I’ll support your brand in local search.

  • Full-funnel keyword strategy

    From blog posts to landing pages, I’ll help you build a cohesive strategy that attracts your target audience at each stage of the buying journey.

  • New content development

    If you need to build out your content library, fill in competitive gaps, or expand your topical authority, I’ll build out comprehensive content briefs to get the content you need written to rank with AI engines and Google.

  • Schema markup implementation

    I’ll develop the backend strategy that helps you own special features in Google and show up in AI results.

  • Video optimization

    With video leading the way in search, it’s crucial to get eyes on your brand’s videos. I optimize them for both platform and search visibility.

Strategic visibility. Not just SEO.

Clients work with me to get found in Google, TikTok, and AI tollks like ChatGPT—not just “rank.”

Measurable impact, not guesswork

I’ve helped clients increase organic traffic by 40–120% within months by combining technical audits, clean structures, and high-converting content strategies.

Clear guidance, no fluff

No jargon, no mystery dashboards—I explain what’s happening in your language and align it with business goals.

AI-smart and future-ready

I keep your content optimized for the future of search: structured data, semantic markup, and visibility across SGE, social, and AI tools. I stay ahead of algorithm changes and AI‑powered search features so you don’t get left behind.

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SEO services

  • Uncover what’s holding your site back.
    Get a comprehensive SEO audit that goes beyond surface-level insights. I’ll review your site’s technical health, indexation, crawlability, site structure, page speed, and metadata—then give you a clear action plan to fix what matters most.

    Includes:

    • Full technical SEO audit

    • Prioritized list of issues & fixes

    • Actionable recommendations in plain English

    • Quick-win opportunities for organic growth

    Perfect for: business owners prepping for a relaunch, traffic plateaus, or algorithm dips.

  • Content that ranks—and resonates.
    I’ll help you build a content strategy rooted in real search demand and aligned with your brand voice. Through in-depth keyword research and competitor analysis, we’ll create a content roadmap that attracts the right audience and supports long-term growth.

    Includes:

    • Keyword research based on buyer intent

    • Topic clustering and content gap analysis

    • SEO-driven editorial calendar

    • On-page optimization best practices

    Perfect for: blogs, service pages, or anyone ready to turn content into conversions.

  • Monthly SEO support to keep you growing.
    Search engines change. So should your strategy. My monthly SEO retainers give you continuous optimization, performance reviews, and proactive improvements—so your traffic and rankings don’t flatline.

    Includes:

    • Monthly on-page and technical updates

    • Fresh keyword opportunities

    • Content review and updates

    • Monthly reporting + insights

    Perfect for: brands ready to scale or maintain SEO momentum with expert support.

  • Get found by the right people, right where you are.
    Local SEO helps your business appear in search results when nearby customers are looking for what you offer. I’ll optimize your online presence—from your Google Business Profile to localized content—so you show up in local packs, maps, and mobile searches.

    Includes:

    • Google Business Profile setup or audit

    • Local keyword research

    • Location-specific landing pages

    • On-page and technical local SEO best practices

    Perfect for: service providers, local businesses, and creatives with a physical location or local clientele.

How we’ll work together

  • Discovery & deep dive

    We start with a conversation about your goals, challenges, and current performance—then I audit your site and competitors to find opportunities.

  • Custom strategy blueprint

    I deliver a clear, prioritized roadmap—technical fixes, keyword targets, and content opportunities—tailored to your growth goals.

  • Implementation & optimization

    Together we roll out improvements. I can collaborate with your team or handle key updates myself, ensuring every change is set up for success.

  • Measure & refine

    I track rankings, traffic, and conversions—reporting what’s working and refining the plan to keep your visibility climbing.

Let's Connect

 

SEO that drives growth

Blog redesign

From outdated to outstanding: +100% clicks & 26% Performance boost

A cluttered blog with outdated UX was holding this brand back. I led a full redesign—from content architecture to performance tuning—resulting in dramatically faster load times and a 100%+ boost in click-throughs.

101% increase

in clicks

26% improvement in Performance Score

Web performance report showing a performance score of 93, accessibility 96, best practices 100, and SEO 92. Metrics include first contentful paint of 1.0 seconds, largest contentful paint 1.5 seconds, total blocking time 30 milliseconds, cumulative layout shift 0, and speed index 1.3 seconds. Thumbnail of a blog titled 'Blog BetterUp' is visible on the right.

Don’t just take my word for it

“Big shoutout to Dawn! I was always impressed with how responsive Dawn was to our business needs and how confident she was in her SEO recommendations. With her keen understanding of all aspects of SEO, copywriting, and an understanding of our very specific KPIs, I felt as if Dawn was a part of the ParkMobile team. Always pleasant to deal with - I hope to have the opportunity to work together again.”

Mark Lister, SVP of Marketing at ParkMobile

Ready to future-proof your search strategy?

Whether you’ve got clear goals or just know something’s not working, let’s talk. I’ll help you get visibility that lasts—without jargon, bloated deliverables, or wasted budget.

We’ll get clear on your goals, where I can support, and the potential for your business.

I’ll try to keep the nerding out to a minimum.

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Coming Soon: SEO for Entrepreneurs

Want to DIY your way to search success? Join the waitlist for my upcoming course, packed with practical tools and clarity-first SEO.